Jill Marchisotto · Marketing Executive & Consultant
Marketing leadership that drives growth.
I help companies and their investors grow revenue through disciplined brand, media and go-to-market strategy, for business and consumer audiences alike.
About Jill
I'm a marketing executive who runs marketing as a revenue function.
Over 20 years at Bloomberg, Condé Nast, TheStreet, The Arena Group and Fundstrat, I've owned P&Ls, built new revenue lines and growth programs from the ground up, and built and led a marketing organization of 40 people.
My sweet spot is where audience, data and revenue meet: turning audiences into loyal, paying customers and clients, and making sure the data behind that growth is collected the right way. I've worked across consumer and professional audiences, from millions of Sports Illustrated readers to institutional investors, so I know how to build for both.
Today I work with companies and their investors on the projects that move revenue: growth, brand and go-to-market strategy, and the customer data foundations behind them.
Unlike a firm that advises from the outside, I've been the executive in the seat. I've owned the number, built the teams and lived with the results, so the plans I deliver are ones I know how to make work.
Revenue First
I measure marketing by the revenue it drives, working hand in hand with product and content.
Consumer and Professional
Consumer scale with B2B and institutional rigor.
Strategy Through Execution
I make the plan work in the systems, the data and the team.
Services
How I help
Focused engagements with clear deliverables, or interim leadership when you need a senior marketer in the seat.
01
Go-to-market & brand
Launch, reposition or rebrand with a plan built to perform.
- Product launches, including financial products and ETFs
- Brand strategy, repositioning and rebrands
- Media investment, channel mix and measurement
- AI-enabled marketing workflows
02
Growth & monetization
Turn audiences into revenue and keep customers coming back, with the economics to prove it.
- Subscription, membership and pricing strategy
- Acquisition across paid, organic and partnerships
- Retention, lifecycle and email programs
- Cohort, CAC and lifetime value analysis
03
Fractional & interim CMO
Senior marketing leadership through a transition, a hire or a growth push.
- Leading and building marketing teams
- Marketing plans tied to revenue targets
- Board and investor reporting
- Operating cadence across sales, product and finance
04
Investor & portfolio advisory
Help investors find and unlock marketing-driven value in their portfolio companies.
- Marketing and go-to-market assessments for new and existing portfolio companies
- 100-day growth plans and value creation roadmaps
- Marketing leadership hiring, team design and agency selection
- Customer data and compliance readiness, so growth is built on solid ground
Experience
What I've done
Highlights from two decades of leading growth inside media and financial companies.
- TheStreet Led the turnaround of a 20 year old digital subscription business: rebuilt marketing and technology, doubled paid subscribers, returned it to profitability and positioned it for acquisition.
- The Arena Group Led the company rebrand and new name through its uplisting to the NYSE, and ran consumer revenue across Sports Illustrated, Parade, Men's Journal and TheStreet as CMO.
- Fundstrat Led growth for the retail research subscription business, including its rebrand and the professionalization of its subscription and compliance operations. Managed sponsorships, media and events for the ETF business, led targeted out of home, transit and connected TV campaigns for a new ETF launch, and developed the go-to-market for an AI-powered stock research platform.
- Bloomberg and Condé Nast Led retention marketing for Bloomberg Media and Businessweek, and drove retention marketing for leading Condé Nast brands, keeping and growing audiences with a strict focus on return on investment.
- Independent practice Advising leadership teams and investors on go-to-market strategy, marketing operations and growth across financial services, media and events.
Expertise
Approach
My approach
Every engagement follows the same three steps, so you always know where we are and what you'll get.
Step 1
Audit
Find out what's actually happening, not just what's on paper: the people, the processes, the systems and the data.
Step 2
Align
Rank what matters by business impact, get leadership on the same page and deliver a roadmap the team can own.
Step 3
Activate
Put the plan into practice with your team and systems, with me leading execution for as long as you need it.
Results
Selected results
A few outcomes from roles where I owned growth and revenue.
2x
Paid subscribers doubled to 80K+ at TheStreet, returning the business to profitability.
$80M+
Consumer revenue P&L across Sports Illustrated, Parade, Men's Journal and TheStreet.
10+
Media brands unified in a full corporate rebrand alongside The Arena Group's NYSE uplisting.